Now is the time to get into the Beauty Industry
The Beauty and Skincare Industry is experiencing exciting times with record growth being seen across Australia – and no signs of things slowing down.
The Australian Beauty Industry is currently worth more than $6billion and revenue in the Beauty and Personal Care market is projected to reach US$5,976m in 2021. The market is expected to grow annually by 3.1% with Personal Care predicted to boom the most.
The Beauty and Skincare Industry has always been an exciting field to work in, and now more than ever, it’s becoming the number one choice for many people who are choosing their careers. So why is it that the Beauty and Skincare industries are enjoying such great success right now?
Greater focus on Skin Health
In recent years, many people have been paying more attention to their skincare than make-up. Skin health has taken greater priority, with products such as facial cleansers, moisturisers, and hand care increasingly deemed essential by many consumers. Keeping our skin healthy, focusing on sun protection, and protecting against ageing are all investments that we are making.
We’re seeing a strong focus on natural, organic, and vegan products, and supporting companies that promote sustainability. With more attention being focused on Skin Care and Skin Health, it leads to a need for more people to be trained in this field to keep up with demand.
Social Media Influencer Marketing
It’s no secret that influencer marketing has transformed the beauty industry and the trends that come out of it. Influencer marketing has quickly become the best way to reach beauty consumers. New research shows that “influencers” are changing the face of the beauty industry, attracting cult-like followings on social media, particularly Instagram and YouTube.
With the rise of social media influencers bringing tutorials on new ways to apply make-up, we are seeing more women – and men – spending much of their disposable income on these products.
We need to feel good about ourselves
The past 12 months have been tough, with the pandemic bringing lock-downs and social isolations. The result of this has seen people having more time on their hands, and wanting to do something to cheer themselves up. Skincare and makeup make us feel good, and more people are buying and trying products and routines they may never have tried before.
The Beauty and Skincare industry is the winner here, as they are attracting new customers who are simply looking for something new in their lives!
An exciting industry to be in now and in the future!
A strong focus and huge growth in the Beauty and Skincare Industry is exciting for those looking for a new career. More than ever there is a huge demand for qualified beauty experts to serve the growing list of clients.
If you think this is an industry for you, get your qualifications now and start your career in this exciting and growing field. Visit the TrainSmart website to find out more about courses in Beauty and Skin Care.