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Social media influencers changing the make-up industry

Higher demand for qualified make-up artists

 

In the past, the only way you could learn about make-up without proper training was through books or magazines. 

 

Today, social media platforms like YouTube, Instagram, and Tik Tok have widened the marketplace for beauty, make-up, and fashion. Influencers are always setting new trends, and changing the way we learn about products and what we choose to buy. 

 

Brands have caught on and use these platforms as their main source of marketing. The popularity and accessibility of make-up tutorials and beauty influencers has drastically changed the beauty industry. 

 

So what does this mean for beauty therapists and make-up artists?

Popularity increases demand

Everyone is influenced by social media and this has changed the way we consume products. We see influencers on Instagram, YouTube, or Tik Tok using the latest products and techniques to perfect their make-up look; and we want it. 

 

But not everybody is a make-up artist, and as such, consumers looking for experts to help them create the same looks they are seeing on social media. Consumers are bombarded with videos on their social media feeds that show how “simple” it is to apply make-up, and they believe what they see. However, when they try it themselves, they can’t always achieve the same result. This means an increase in demand for professional make-up artists.

Consumers are looking for something new

With technology changing at rapid speed and the abundance of phone cameras, there is a demand for make-up to meet those standards. Everybody wants to look their best for their selfies and videos they take for their own social media and need make-up to suit. With the younger generation posting about their lives daily, they need to maintain their look, which again leads to a need for qualified and skilled make-up artists.

Brands need to get their products out

Make-up and beauty brands are using social media to market their products, and with the ability to sell online, make-up sales are at an all-time high. However, brands still need professional make-up artists to use their products and act as the link consumers, to keep increasing their sales. 

The perfect time to be working in the make-up industry

 

It’s always been an exciting choice to work as make-up artists, and with the industry growing rapidly, there has never been a better time to get started.

 

Becoming a make-up artist requires training. TrainSmart offers two different study options for students looking to get into this industry. The Diploma of Screen and Media offers aspiring make-up artists will be taught the full range of these skills, including fashion make-up, hair styling, special effects, camouflage, air-brushing, and much more. 

 

TrainSmart also offers the dual qualification of Diploma of Beauty Therapy and Diploma of Screen and Media, which focuses on the important skills and knowledge of both make-up artistry and beauty therapy, so that you can work as a Beauty Therapist and a Make-Up Artist.

 

Visit the TrainSmart website to find out more.

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