Diploma of Marketing and Communication

Promote your business. Why marketing matters.

The marketing of any business is critical to its long term success and a career in this area, encompasses so many disciplines. Learn how to research and develop marketing plans, produce social media strategies and e-marketing campaigns along with writing persuasive copy. Our Diploma of Marketing and Communication can give you the skills to work in many different areas.

Diploma of Marketing and Communications course

What you will learn

Marketing and communication is one of the most popular career choices chosen today. It’s all about people and what drives them to behave the way they do, their needs, desires and buying choices. This course will give you the knowledge on how to promote a product or service and market it on social media and other outlets to meet consumer demand, ensuring it stands out from the rest. Our Diploma of Marketing and Communication will equip you with the necessary skills to boost your career or to step on the ladder into this exciting line of work.

What are your career options with a Diploma of Marketing and Communication?

Marketing is a popular career choice and there are many paths you can pursue.  You may want to go into market research, advertising, social media marketing, or into public relations and copywriting.

How you will study

The Diploma of Marketing and Communication is a nationally recognised qualification. Assessments are by way of written and practical assignments.  You will receive training and assessor support throughout your studies and no formal entry requirements are needed for this qualification.  You will study the following units as listed below.

Student entry requirements

Entry to this qualification is limited to those individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

Core Units 

BSBCMM401 Make a presentation

BSBCRT401 Articulate, present and debate ideas

BSBMGT407 Apply digital solutions to work processes

BSBMKG417 Apply marketing communication across a convergent industry

BSBMKG418 Develop and apply knowledge of marketing communication industry

TrainSmart Australia will also assess a students’ ‘academic suitability’ to ensure the student has the best chance of success. This is determined by either:-

  • The student providing TrainSmart Australia with a copy of an Australian year 12 Certificate; or,
  • The student providing TrainSmart Australia with a copy of a Certificate IV qualification (or above) or,
  • The student completing the Core Skills Profile for Adults online assessment passing at or above Exit Level 3 in the Australian Core Skills Framework in both reading and numeracy.

Cost of this course

The current course cost is $6,400.

Your fee payment options are:-

  • Self-funded payment plan – pay your course fee by credit card, cheque, eft, or cash.
  • VET Student Loan– Australian Government income contingent loan which allows you to study now and pay later.

VET Student Loan is available 

VET Student Loan is an Australian Government loan program available to Australian citizens.  For this Diploma of Marketing and Communication, you can borrow a $5,000 VET Student Loan which you will pay back once you are earning above a certain threshold.

The extra payment can be made up with $200 up front and $100 every month for 12 months. Alternatively, you can fully fund the extra $1,400 in one payment.  You will study 12 units as listed below.

Units of study


  • BSBMKG507
    Interpret market trends and developments
    Plan market research
    Establish and adjust the marketing mix
    Write persuasive copy


  • BSBPUB501
    Manage the public relations publication process
    Plan e-marketing communications
    Design and develop an integrated marketing communication plan
    Develop a media plan


  • BSBPUB504
    Develop and implement crisis management plans
    Undertake project work
    Implement and monitor marketing activities
    Manage fundraising and sponsorship activities

Complimentary services

Membership of the TrainSmart Australia student portal in which you will receive updates on class status, new facilities, promotions and social media updates.

For more information about the many benefits of learning with us at TrainSmart Australia, VET Student Loans or our complimentary career guidance service, simply submit your details online or call now on 1300 855 517.


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