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BSB52415 Diploma of Marketing and Communication
Promote your business. Why marketing matters.
The marketing of any business is critical to its long term success and a career in this area, encompasses so many disciplines. Learn how to research and develop marketing plans, produce social media strategies and e-marketing campaigns along with writing persuasive copy. Our BSB52415 Diploma of Marketing and Communication can give you the skills to work in many different areas.
Diploma of Marketing and Communication Online
Marketing and communication is one of the most popular career choices chosen today. It’s all about people and what drives them to behave the way they do, their needs, desires and buying choices. This online course will give you the knowledge on how to promote a product or service and market it on social media and other outlets to meet consumer demand, ensuring it stands out from the rest. Our Diploma of Marketing and Communication online course will equip you with the necessary skills to boost your career or to step on the ladder into this exciting line of work.
What are your career options?
Marketing is a popular career choice and there are many paths you can pursue. You may want to go into market research, advertising, social media marketing, or into public relations and copywriting.
How you will study
You will study online at your own pace. Assessments are by way of written and practical assignments. You will receive training and assessor support throughout your studies. Learning is self-paced over a 12-month period with opportunity to extend if required.
Student entry requirements
Entry to this qualification is limited to those individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication. Core Units
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
TrainSmart Australia will also assess a students’ ‘academic suitability’ to ensure the student has the best chance of success. This is determined by either:-
The student providing TrainSmart Australia with a copy of an Australian year 12 Certificate; or,
The student providing TrainSmart Australia with a copy of a Certificate IV qualification (or above) or,
The student completing the Core Skills Profile for Adults online assessment passing at or above Exit Level 3 in the Australian Core Skills Framework in both reading and numeracy.
In addition to the above entry requirements, the College will consider whether the student applying to enrol demonstrates the capacity to meet the demands of their chosen course. Student academic suitability is determined through a one to one career counselling session. The student will be advised whether he or she is considered to be academically suited, or alternative study pathways may be offered.
Cost of this course
The maximum tuition fee for this course is $5,150. Your fee payment options are:
24 month interest-free payment plan. No deposit, no interest to pay for 24 months.
VET Student Loan– Australian Government income contingent loan which allows you to study now and pay later.
VET Student Loan is available
VET Student Loan is an Australian Government loan program available to Australian citizens. For this BSB52415 Diploma of Marketing and Communication, you can take out a VET Student Loan which you will pay back once you are earning above a certain threshold. You will study 12 units as listed below.
Interpret market trends and developments
Plan market research
Establish and adjust the marketing mix
Write persuasive copy
Manage the public relations publication process
Plan e-marketing communications
Design and develop an integrated marketing communication plan
Develop a media plan
Develop and implement crisis management plans
Undertake project work
Implement and monitor marketing activities
Manage fundraising and sponsorship activities
Membership of the TrainSmart Australia student portal in which you will receive updates on class status, new facilities, promotions and social media updates. For more information about the many benefits of learning with us at TrainSmart Australia, VET Student Loans or our complimentary career guidance service, simply submit your details online or call now on 1300 855 517.