Diploma of Marketing and Communication
Promote your business. Why marketing matters.
The marketing of any business is critical to its long term success and a career in this area, encompasses so many disciplines. Learn how to research and develop marketing plans, produce social media strategies and e-marketing campaigns along with writing persuasive copy. Our Diploma of Marketing and Communication can give you the skills to work in many different areas.
What you will learn
Marketing and communication is one of the most popular career choices chosen today. It’s all about people and what drives them to behave the way they do, their needs, desires and buying choices. This course will give you the knowledge on how to promote a product or service and market it on social media and other outlets to meet consumer demand, ensuring it stands out from the rest. Our Diploma of Marketing and Communication will equip you with the necessary skills to boost your career or to step on the ladder into this exciting line of work.
What are your career options with a Diploma of Marketing and Communication?
Marketing is a popular career choice and there are many paths you can pursue. You may want to go into market research, advertising, social media marketing, or into public relations and copywriting.
How you will study
The Diploma of Marketing and Communication is a nationally recognised qualification. Assessments are by way of written and practical assignments. You will receive training and assessor support throughout your studies and no formal entry requirements are needed for this qualification. You will study the following units as listed below.
Interpret market trends and developments
Plan market research
Establish and adjust the marketing mix
Write persuasive copy
Manage the public relations publication process
Plan e-marketing communications
Design and develop an integrated marketing communication plan
Develop a media plan
PLANNING AND IMPLEMENTATION
Develop and implement crisis management plans
Undertake project work
Implement and monitor marketing activities
Manage fundraising and sponsorship activities
Membership of the TrainSmart Australia student portal in which you will receive updates on class status, new facilities, promotions and social media updates.
For more information about the many benefits of learning with us at TrainSmart Australia, VET Student Loans or our complimentary career guidance service, simply submit your details online or call now on 1300 855 517.